Less lobbying, more leveraging: how Australian retailers can beat the Amazon octopus

Some established Australian retailers have reportedly lobbied their government’s competition agency for protection from Amazon’s imminent launch in their market.

Why some brands chose to “go dark” on Black Friday

Black Friday is one of the most important retailing days of the year.  However, several brands chose to opt out of

Brand consistency breeds customer loyalty: study

The value of brand consistency has been demonstrated in a study of customer churn across UK energy suppliers. The University

3 Ways to Woo Customers Who Bought from Your Competitor

By special guest contributor David Pyrzenski*. So your product or service was passed over for a competitor’s?  Good news: new

Plot twist! Big brands AREN’T dying

Reports of the death of big brands “are greatly exaggerated”, according to New research by the University of South Australia. In “Are

Air France spin-off is less chic, more millennial

With the Millennial generation now the largest in the world, Air France-KLM Group is introducing a new air travel brand

Amazon sets high bar on delivery… but retailers can top it

The availability of 2-day delivery via Amazon Prime has fundamentally reshaped consumers’ expectations of ‘acceptable’ online delivery times and charges.

More US Brands turn to Social Activism

With the US introspective and divided on social issues from immigration through the environment and women’s rights, some companies are leveraging the mood to

Simple Brands Pay Dividends – Study

Simplicity is paying dividends for brands, according to research by Siegel+Gale. Their seventh annual Global Brand Simplicity Index™ found that: Simplicity

Trojan Brands lurking the halls of CES

Little-known consumer electronics companies are increasingly fast-tracking their public profiles by licencing what I will call “Trojan Brands”.   It’s a

Hotel chains make room for new brands

Hotel chains such as Hyatt, Hilton and Marriott already own so many hotels in major cities that they need to

Can Lenovo Buy Cool…?

Can a company buy “cool”?   That’s the interesting question which will be answered through Lenovo’s acquisition of Motorola Mobility