I was honoured to have my advice on the uses of Artificial Intelligence in marketing featured in a recent edition
The much-anticipated launch of a local Amazon website and fulfillment center has left Aussie consumers decidedly underwhelmed. Expecting a cornucopia
Some established Australian retailers have reportedly lobbied their government’s competition agency for protection from Amazon’s imminent launch in their market.
Black Friday is one of the most important retailing days of the year. However, several brands chose to opt out of
The value of brand consistency has been demonstrated in a study of customer churn across UK energy suppliers. The University
By special guest contributor David Pyrzenski*. So your product or service was passed over for a competitor’s? Good news: new
Reports of the death of big brands “are greatly exaggerated”, according to New research by the University of South Australia. In “Are
With the Millennial generation now the largest in the world, Air France-KLM Group is introducing a new air travel brand
The availability of 2-day delivery via Amazon Prime has fundamentally reshaped consumers’ expectations of ‘acceptable’ online delivery times and charges.
For bricks and mortar retailers, the encroachment of Amazon and its online ilk is akin to global warming … a catastrophic,
With the US introspective and divided on social issues from immigration through the environment and women’s rights, some companies are leveraging the mood to
Simplicity is paying dividends for brands, according to research by Siegel+Gale. Their seventh annual Global Brand Simplicity Index™ found that: Simplicity
Little-known consumer electronics companies are increasingly fast-tracking their public profiles by licencing what I will call “Trojan Brands”. It’s a
Hotel chains such as Hyatt, Hilton and Marriott already own so many hotels in major cities that they need to
Can a company buy “cool”? That’s the interesting question which will be answered through Lenovo’s acquisition of Motorola Mobility