How music can build your brand’s identity – and sales

How is music contributing to – or detracting from – your brand…? While the art of branding so often focuses

Study shows how smart marketers leverage data instead of drowning in it

Many marketing and sales professionals are drowning in data, yet unable to glean the value and insights they need to

How to stand apart from the growing tide of telemarketing spam

Tired of receiving unsolicited (‘spam’) telephone sales calls…?  Then spare a sympathetic thought for the beleaguered consumers of India. According to

Leveraging MarTech to Automate Research

Expensive market research has long been a drain on our media budgets. Now, technology is helping us drive down costs

AI moves from sci-fi to must-have

Artificial Intelligence is rapidly becoming essential to successful marketing, and is giving rise to a new age of more effective

Is using Powerpoint undermining your brand?

Using old-fashioned sequential slide tools like Microsoft PowerPoint may be undermining your and your company’s brand. Harvard University conducted a

How AI will put click farm criminals out to pasture

As marketers invest more in programmatic marketing, criminal elements are increasingly setting their sights on stealing our precious media dollars.

Amazon to erect anti-competitor barrier around its stores

In an ironic twist, retailing behemoth Amazon is reportedly taking measures to ensure customers in its physical retail stores can’t

How AI and speech can give your brand a new voice

Voice technology drives greater emotional connection with brands, according to a pioneering study by Mindshare and J Walter Thompson Innovation Group.  The study

Attack of the Drones – New AdTech to take to the skies!

A clever drone-powered flying screen created by NTT Docomo is expected to provide advertisers with new Out Of Home advertising opportunities at

Could blockchain be the Next Big Thing for Marketing?

One of the hottest new technologies in recent years is Blockchain… a ‘shared ledger’ that enables companies to track transactions in

2017: the year savvy marketers embrace AI assistants

2017 is the year that savvy marketers will employ artificial intelligence (AI) and cognitive technologies to gain a competitive edge.

From Irons to Lasers – Branding Goes Full Circle

The concept of Branding has come an ironic full circle, with laser technology replacing sticky labels on fruit and vegetables. Derived from the

More In Store for Shoppers through Internet of Things

Analysing the movement of shoppers in stores is surging ahead, as new technologies combine with the Internet of Things to